Albert Einstein once said, “We can't solve problems by using the same kind of thinking we used when we created them.” Considering that the discoveries of quantum physics have only recently been brought to the attention of common people primarily through the inventions of devices that quantum physics itself has made possible, such as the modern computer and the laser which made possible recording vast amounts of data on new forms of everyday devices, it is already apparent that quantum physics has changed our thinking regarding our technologically advanced world. We now see, practically instantly, what’s going on around our world as if it was happening around our corner.

As Marshall McLuhan promised a long time ago, The medium is the message. This means that the form of the medium is itself the message. Thus we enter a quantum age wherein a symbiotic and reciprocal relationship ensues by which the medium influences how the message is perceived and that message perception in turn influences how we make media. McLuhan proposed that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.

Nowhere else is this more true than in our current world. GATE is a welcome call that we as media makers are now, with open hearts and minds, hearkening to. We live in a quantum age wherein what we do affects how we do it and how we do it affects what we do. Not only is the medium the message, but the observer of that medium is also the creator of its message. Learning to assume responsibility for our creations not only transforms the world “out there” but perhaps more importantly it transforms us “in here.”